Confused about which website platform to use?
Heard about Squarespace but not sure what it does?
Hopefully I can help with that :-)
Let's start by learning a bit about what Squarespace is. You may have heard people refer to Squarespace as a 'web app', a 'website builder' or other terminology, but in a nutshell, it's a tool that allows you to build and manage websites through a web browser. To be more specific, Squarespace is a flexible, easy, hosted content management system (CMS). Let's break that down:
Unlike some website-building tools, Squarespace allows you to upscale or downscale your site with new features, control the layout of your pages on a page-by-page basis, or even switch your entire site to a completely different design - at any time, without needing to install any extras. You can also export your Squarespace website to another system, should you find that it's just not quite right for you.
Squarespace is really easy to use. It may not be the absolute simplest website builder, but I firmly believe it's one of the best products of its type. I have been working with similar products for the last 16 years, and I think Squarespace offers the perfect combination of power, ease of use, and stunning design. My clients love it.
Squarespace is a 'cloud' service, so you don't need to download or install any software, and you don't need to buy separate web hosting. You pay a subscription fee to Squarespace, and that covers your hosting as well as your access to the content management system, and you can rest assured that the Squarespace team will run regular maintenance and upgrades for you behind the scenes, without you needing to do anything. The good news is that a Squarespace subscription costs about the same as regular web hosting.
Content Management System
Simply put, a content management system (CMS) is a tool that allows people to edit text, photos and other files on a website, without having any technical/HTML knowledge. Because Squarespace is a hosted product, it means you can access the CMS from any web browser. All you do is log into your website, and you can edit to your heart's content.
Is Squarespace right for you?
If you need some or all of the following:
- The ability to edit your own web pages, photos and other files (downloadable PDFs, etc) with minimal training
- A professional website, delivered quickly and/or at low cost
- The reassurance of having one company for hosting and content management, with a support team behind it
- Everything all in one place: website, blog, photo gallery, forms, eCommerce, hosting, statistics, CMS all accessed through a single login
- Something that's not going to take ages to learn, and something that even the most non-technical people can use without fear of messing things up
- then Squarespace is probably a good match for you. It's not the only product out there that does all of this, but it's the one I recommend most often to clients. Why? Because it offers nearly everything a website could need, on a stable system, with lots of options to make it look just the way you want it to.
If you still aren't sure, then why not get in touch. I'd be happy to talk through some of the other options out there, such as WordPress, Wix or other tools. I am not tied to Squarespace, and I'm happy to use other tools if they fit the job better.